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When AI Ambition Meets Organizational Reality
"AI is on the agenda -
so why does progress feel so slow?"
Management initiated several AI pilots.
They made sense at the time.
Today, those pilots remain isolated.
Copilot have been added to daily work -
but without clear direction.
Data teams and IT are experimenting with AI.
The business is mostly watching.
Everyone feels that AI should deliver more.
Yet progress is slow, and real impact remains limited.
Not because people don’t care.
But because no one truly owns AI as a shared business capability.
You are working on AI.
Yet somehow, progress slowed down. That’s not unusual.
Many organizations get stuck in the space between ambition and execution. Between strategy and organization. Between business expectations and IT reality.
Especially during major technology shifts, these patterns repeat themselves. The questions sound new.
The underlying challenges rarely are!
Hands-on and Indepedent
No vendor agenda, no predefined solution
Experienced in organizational transitions
Across Web, Mobile and AI transformations
Calm & Collaborative
A steady counterpart in moments of uncertainty
I’m Michael van den Berg.
I help organizations move past stalled AI initiatives. Not by adding more tools, but by restoring ownership, alignment and direction.
I work alongside management and teams to untangle what’s blocking progress and to create a clear next step everyone understands.
So AI stops being a topic - and starts becoming a capability.
When AI feels harder than it should
About Me
Technology changes fast. Organizational patterns don’t.
Across web, mobile and now AI, the same moments tend to return.
New possibilities emerge, teams start experimenting, and expectations rise.
What slows progress down is rarely the technology itself.
It’s what happens when ambition moves faster than structure, ownership and decision-making.
Experience from inside organizations - and around the management table.
I’ve worked both as an advisor and as an interim executive, on the inside of organizations. That means seeing these situations not only from the outside, but from within management teams themselves.
Where pressure builds, trade-offs are real, and decisions carry consequences. It’s a perspective that helps distinguish what should happen from what can happen next.
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